News

Burger King to offer lower-fat fries

Burger King to offer lower-fat fries

Burger King says it will launch lower-fat French fries. Photo: clipart.com

(Reuters) – Burger King Worldwide Inc, known for its “Whopper” hamburgers, is introducing lower-fat French fries, as consumer groups in the United States increase pressure on the food industry to offer healthier alternatives.

The hamburger chain said on its website late on Monday it had come up with fries containing 40 percent less fat and 30 percent fewer calories than those sold by its arch rival McDonald’s Corp.

McDonald’s could not immediately be reached for comment by Reuters outside regular U.S. business hours.

More than one-third of Americans are obese and about 10 percent of the nation’s healthcare bill is tied to obesity- related diseases, such as Type 2 diabetes, heart disease and hypertension, according to the Organization for Economic Co-operation and Development.

As a result, health and parents’ groups are lobbying to try to bring about change in the U.S. food and beverage industries.

Last week, First Lady Michelle Obama asked television and food company executives at a White House gathering to sell youngsters on healthy food with the pitch: “If anyone can make our kids eat their vegetables, it’s all of you.

In 2011, the Federal Trade Commission failed to get food and beverage makers to agree to voluntary guidelines on marketing to children. Since then, there have been various initiatives by individual companies or business coalitions to reduce calories in their products or set a code of conduct on marketing.

What's On 'KLH?

Hire Me MKE

HireMeMKE_620x400

Looking for a job around the Milwaukee area? Check out some openings>>

Wanna Play DJ?

HEYMOM

You can host your own show Sunday night at 6 on ‘KLH!

Recent Headlines

in Entertainment

Today in entertainment history: July 28

beatles

A look back at the Hollywood headlines that went down in history.

in National, Sports

U.S. Olympic Committee ends effort to bring 2024 Games to Boston

olympics

Boston backed out of its effort to host the 2024 Olympics, hours after the mayor said he would not "commit" to a deal if it meant taxpayers would foot the bill for hosting such a large-scale event.

in National

Safety regulators fine Chrysler record $105 million

chrysler

The automaker's agreement with the National Highway Traffic Safety Administration contains an unprecedented buyback option covering hundreds of thousands of vehicles.