News

Burger King to offer lower-fat fries

Burger King to offer lower-fat fries

Burger King says it will launch lower-fat French fries. Photo: clipart.com

(Reuters) – Burger King Worldwide Inc, known for its “Whopper” hamburgers, is introducing lower-fat French fries, as consumer groups in the United States increase pressure on the food industry to offer healthier alternatives.

The hamburger chain said on its website late on Monday it had come up with fries containing 40 percent less fat and 30 percent fewer calories than those sold by its arch rival McDonald’s Corp.

McDonald’s could not immediately be reached for comment by Reuters outside regular U.S. business hours.

More than one-third of Americans are obese and about 10 percent of the nation’s healthcare bill is tied to obesity- related diseases, such as Type 2 diabetes, heart disease and hypertension, according to the Organization for Economic Co-operation and Development.

As a result, health and parents’ groups are lobbying to try to bring about change in the U.S. food and beverage industries.

Last week, First Lady Michelle Obama asked television and food company executives at a White House gathering to sell youngsters on healthy food with the pitch: “If anyone can make our kids eat their vegetables, it’s all of you.

In 2011, the Federal Trade Commission failed to get food and beverage makers to agree to voluntary guidelines on marketing to children. Since then, there have been various initiatives by individual companies or business coalitions to reduce calories in their products or set a code of conduct on marketing.

What's On 'KLH?

Hire Me MKE

HireMeMKE_620x400

Looking for a job around the Milwaukee area? Check out some openings>>

Wanna Play DJ?

HEYMOM

You can host your own show Sunday night at 6 on ‘KLH!

Recent Headlines

in Entertainment

Benedict Cumberbatch apologizes for ‘colored’ remark

Fresh
Benedict Cumberbatch attends a special screening of "The Imitation Game" at the DGA Theater on Monday, Nov. 10, 2014, in Los Angeles.

Benedict Cumberbatch is "devastated" after realizing he caused offense during a chat about diversity on Tavis Smiley's late-night show.

in Sports, Viral Videos

Marshawn Lynch holds an “awesomer” press conference

23-overlay4

"You don't feel in beast mode. It feels you."

in Music

Peter Frampton, Gibson copy his beloved guitar

peterframpton

It wasn't just any guitar, but Frampton's absolute favorite, and the one he played on "Frampton Comes Alive."