News

Velveeta shortage may ruin your Super Bowl party

Velveeta shortage may ruin your Super Bowl party

CHEESY GOODNESS: What if this Velveeta shortage leads to a whole black market for processed cheese? Photo: Associated Press

With the Super Bowl just weeks away America could be facing a huge chili con queso conundrum: try not to panic, but we might be facing a shortage of the melty, gooey goodness known as Velveeta.

On Tuesday Advertising Age was the first to report that high consumer demand (it is definitely cheese dip season), paired with a “plant issue” could mean a lack of shelf-stable processed cheese product that pairs perfectly with Ro-Tel canned tomatoes and competition sports.

Ad Age reports that a shortage at some East Coast grocers prompted the investigation into the whereabouts of the good old “liquid gold.”

A Kraft spokeswoman says the company hasn’t “heard much about it from consumers at all” but that could be because no one warned them. So, consider yourself warned.

What's On 'KLH?

Milwaukee… Live It, Love It!

Milwaukee_LiveItLoveIt_int_wp

Milwaukee truly is a great place on a great lake – with great people living it, and loving it! Listen to a few reasons why…

Vote for BEER in ’16!

hometownbrew_int_wp2REV

Pick up a 6-pack of our limited edition WKLH / Sprecher Hometown Brew 30th Anniversary Lager at these fine locations…

Hire Me MKE

HireMeMKE_620x400

Looking for a job around the Milwaukee area? Check out some opening…

Wanna Play DJ?

HEYMOM

You can host your own show Sunday night at 6 on ‘KLH!

Recent Headlines

1 day ago in Sports

The weekend sports schedule

penscaps16120076416963

Here’s a look at some of the sporting events taking place this weekend.

1 day ago in Sports

The best sports shots this week

goffdraft870850982276

A look at some of the biggest plays and best moments in sports this week.

1 day ago in National

Making headlines this week

kansasweatherAP

A look back at some of the biggest newsmakers this week and the headlines you may have missed.