Velveeta shortage may ruin your Super Bowl party

Velveeta shortage may ruin your Super Bowl party

CHEESY GOODNESS: What if this Velveeta shortage leads to a whole black market for processed cheese? Photo: Associated Press

With the Super Bowl just weeks away America could be facing a huge chili con queso conundrum: try not to panic, but we might be facing a shortage of the melty, gooey goodness known as Velveeta.

On Tuesday Advertising Age was the first to report that high consumer demand (it is definitely cheese dip season), paired with a “plant issue” could mean a lack of shelf-stable processed cheese product that pairs perfectly with Ro-Tel canned tomatoes and competition sports.

Ad Age reports that a shortage at some East Coast grocers prompted the investigation into the whereabouts of the good old “liquid gold.”

A Kraft spokeswoman says the company hasn’t “heard much about it from consumers at all” but that could be because no one warned them. So, consider yourself warned.

What's On 'KLH?

Hire Me MKE


Looking for a job around the Milwaukee area? Check out some openings>>

Wanna Play DJ?


You can host your own show Sunday night at 6 on ‘KLH!

Recent Headlines

in Music

Former AC/DC drummer Phil Rudd loses latest legal battle


The rocker has lost his appeal against his eight-month home confinement sentence.

in Music

Don Henley scores his first No. 1


The Eagles star has scored a career first by debuting his new album "Cass County" at the top of the U.S. country charts.

in National

General Mills recalls 1.8 million boxes of Cheerios


The company is recalling the original and honey nut flavored varieties.