Velveeta shortage may ruin your Super Bowl party

Velveeta shortage may ruin your Super Bowl party

CHEESY GOODNESS: What if this Velveeta shortage leads to a whole black market for processed cheese? Photo: Associated Press

With the Super Bowl just weeks away America could be facing a huge chili con queso conundrum: try not to panic, but we might be facing a shortage of the melty, gooey goodness known as Velveeta.

On Tuesday Advertising Age was the first to report that high consumer demand (it is definitely cheese dip season), paired with a “plant issue” could mean a lack of shelf-stable processed cheese product that pairs perfectly with Ro-Tel canned tomatoes and competition sports.

Ad Age reports that a shortage at some East Coast grocers prompted the investigation into the whereabouts of the good old “liquid gold.”

A Kraft spokeswoman says the company hasn’t “heard much about it from consumers at all” but that could be because no one warned them. So, consider yourself warned.

What's On 'KLH?

Hire Me MKE


Looking for a job around the Milwaukee area? Check out some openings>>

Wanna Play DJ?


You can host your own show Sunday night at 6 on ‘KLH!

Recent Headlines

in Entertainment

Anne Hathaway expecting first child


The Oscar winner is expecting her first child, according to reports.

in National

Trump drops 12 points in poll: Reuters/Ipsos


Donald Trump's support among Republicans has dropped 12 points in less than a week according to a Reuters/Ipsos poll.

in National

Police name suspect in Colorado Springs shooting


Police on Saturday identified the suspect in a deadly shooting at a Planned Parenthood clinic.