News

U.S. olive oil industry pushes to test imported oil

U.S. olive oil industry pushes to test imported oil

E.V.O.O.: Americans are pouring European oil more often because it's cheaper and viewed as more authentic than the domestic competition. Photo: clipart.com

MARY CLARE JALONICK, Associated Press

WASHINGTON (AP) — It’s a pressing matter for the tiny U.S olive oil industry.

Americans are pouring European oil more often because it’s cheaper and viewed as more authentic than the domestic competition.

And that’s pitting U.S. producers against importers of the European oil. Some liken the battle to the California wine industry’s struggles to gain acceptance decades ago.

The tiny California olive industry says European olive oil filling U.S. shelves often is mislabeled and lower grade. They’re pushing the federal government to give more scrutiny to imported varieties.

One congressman who also is a farmer even goes so far as suggesting that labels on imported oil say “extra rancid” rather than “extra virgin.”

Stricter standards might help American producers grab more market share from the dominant Europeans.

What's On 'KLH?

Hire Me MKE

HireMeMKE_620x400

Looking for a job around the Milwaukee area? Check out some openings>>

Wanna Play DJ?

HEYMOM

You can host your own show Sunday night at 6 on ‘KLH!

Recent Headlines

in Music

Richie Sambora developing TV show

Fresh
richiesambora

The former Bon Jovie rocker is expanding his resumé by developing a TV show for HBO.

in Music

Slash to producer slasher film

Fresh
slash

The former Guns 'N Roses star has teamed up with horror production firm Revolver Picture Company for a new movie franchise.

in National

U.S. vaccination rates high, but pockets of unvaccinated pose risk

Fresh
vaccine

The vast majority of U.S. kindergarten-age children are vaccinated against preventable diseases but sizable pockets of unprotected children still exist, posing a public health threat, according to a government study.