News

Starbucks to open first Teavana store

Starbucks to open first Teavana store

STARBUCKS EXPANDING: Starbucks plans to open Teavana stores. Photo: Reuters

(Reuters) – Having made its mark in the global coffee market, Starbucks Corp is setting its sights on tea – the world’s most consumed beverage after water – which it dubs a $90 billion market opportunity.

On Thursday, the Seattle company will open its first Teavana tea store and bar on Manhattan’s Upper East Side. The debut comes as Starbucks expands its reach with new shops focusing on everything from premium tea to pressed juices.

“This new store concept elevates the tea experience in the same way we’ve done for coffee,” Starbucks Chief Executive Howard Schultz said in a statement.

Starbucks’ $620 million purchase of tea store chain Teavana Holdings Inc. last year was the coffee chain’s largest acquisition to date.

Its new Teavana store will have a tea bar serving hot and cold drinks, including tea lattes and sparkling tea-based drinks. It also will sell food ranging from sweets to salads and flat breads as well as loose-leaf teas and merchandise such as teapots.

Teavana had about 300 shopping mall stores that sold loose-leaf, exotic teas when it was bought by Starbucks. The coffee chain said it would decide later whether to add tea bars to those existing stores.

Tea is not new territory for Starbucks. It bought Tazo tea for $8.1 million in 1999 and built it into a billion-dollar brand through sales at Starbucks stores and the grocery aisles of other retailers.

The company opened a Tazo tea store in Seattle last year and now plans to convert it to a Teavana store that will open in mid-November.

Starbucks also has opened four Evolution Fresh juice bars since its $30 million purchase of the juice maker in 2011.

What's On 'KLH?

9th Annual STICKY FINGERS

StickyFingers2014_KLH_int_wp

Sample and judge the best BBQ, Chili, Wings, Dessert and Cheesy creations at the Waukesha Expo on Sunday, Oct 5th!

Hire Me MKE

HireMeMKE_620x400

Looking for a job around the Milwaukee area? Check out some openings>>

Wanna Play DJ?

HEYMOM

You can host your own show Sunday night at 6 on ‘KLH!

Recent Headlines

in Entertainment

Angelina Jolie debuts wedding dress featuring kids’ artwork

Fresh
The cover of People magazine, dated 15th September, 2014, featuring the wedding of Angelina Jolie to Brad Pitt.

Angelina Jolie has debuted photos of her surprise nuptials to Brad Pitt, revealing she wore a designer wedding gown featuring artwork by their six children.

in Music

Survivor’s Jimi Jamison dies at 63

Updated
Members of the band Survivor in the earl 1980s: (L-R) Marc Droubay, Jim Peterik, Stephen Ellis, Frankie Sullivan, Jimi Jamison

The family of Survivor rocker Jimi Jamison has thanked fans for the outpouring of support following his sudden death on Sunday.

in Entertainment, Lifestyle

Kirsten Dunst criticizes Apple over naked photo leak

Updated
Kirsten Dunst arrives at the 'Charles James: Beyond Fashion' Costume Institute Gala at the Metropolitan Museum of Art.

Kirsten Dunst was among a number of celebrities targeted by a hacker who published explicit personal pictures on the Internet.