News

Ronald McDonald is ready for his selfie

Ronald McDonald is ready for his selfie

RONALD MCDONALD:A man dressed as Ronald McDonald throws out the ceremonial first pitch before a spring exhibition baseball game between the Texas Rangers and the Kansas City Royals, Saturday, March 22, in Surprise, Ariz. Photo: Associated Press/Darron Cummings

NEW YORK (AP) — Ronald McDonald has a new outfit, and he’s ready for selfie.

McDonald’s said its famous spokesclown will take an active role on social media for the first time, using the hashtag (hash)ronaldmcdonald. The move marks a turnaround from recent years, when the red-haired mascot faded to the background as McDonald’s came under criticism for using him to market to children.

But the world’s biggest hamburger chain seems ready to give its clown a higher-profile role as it works to boost weak sales.

Without providing details, the company says Ronald McDonald will “take an active role” on its social media channels. It says the clown will also begin appearing in TV ads later this year wearing new clothes, including yellow cargo pants and a red-and-white striped ruby shirt.

What's On 'KLH?

9th Annual STICKY FINGERS

StickyFingers2014_KLH_int_wp

Sample and judge the best BBQ, Chili, Wings, Dessert and Cheesy creations at the Waukesha Expo on Sunday, Oct 5th!

Hire Me MKE

HireMeMKE_620x400

Looking for a job around the Milwaukee area? Check out some openings>>

Wanna Play DJ?

HEYMOM

You can host your own show Sunday night at 6 on ‘KLH!

Recent Headlines

in Sports

Dream run over for Catherine Bellis as big guns advance

Fresh
Aug 28, 2014; New York, NY, USA; Catherine Bellis (USA) hits to Zarina Diyas (KAZ) on day four of the 2014 U.S. Open tennis tournament at USTA Billie Jean King National Tennis Center.

Serena Williams and Novak Djokovic were forced to take a backseat to 15-year-old Catherine Bellis, who hogged the Flushing Meadows limelight once again.

in Trending, Viral Videos

TODAY’S MUST SEE: Johnny JamBoogie

Fresh
18-overlay8

If football doesn't workout, "Johnny Football" always has this to fall back on.

in Entertainment

Reese Witherspoon goes ‘Legally Blonde’ for cancer-stricken fan

Fresh
Reese Witherspoon stars in a scene from "Legally Blonde."

Reese Witherspoon played dress-up for a four year old who is obsessed by her alter ego Elle Woods from her 2001 hit "Legally Blonde."