News

Rice replaces ice in India bucket challenge

Rice replaces ice in India bucket challenge

An Indian school boy eats a midday meal provided free at a government school in Hyderabad, India, Thursday, Sept. 5, 2013. India has offered free midday school meals since the 1960s in an effort to persuade poor parents to send their children to school, a program that reaches some 120 million children. The country now plans to subsidize wheat, rice and cereals for some 800 million people under a $20 billion scheme to cut malnutrition and ease poverty. Photo: Associated Press/Mahesh Kumar A.

By Aditya Kalra

NEW DELHI (Reuters) – The famous “ice bucket” challenge is inspiring thousands of Indians to follow suit, but with a twist – they are replacing ice with rice in a bid to help the country’s vast population of poor, hungry people.

The challenge, going viral on social media, involves donating a bucket of rice to someone in need and clicking a picture to share online, with a tag #RiceBucketChallenge, to raise awareness.

Started by 38-year-old journalist Manju Latha Kalanidhi in the southern city of Hyderabad, the movement’s Facebook page defines it as a “local challenge for local needs” and has clocked more than 52,000 ‘likes’ so far.

The inspiration was drawn from the “ice bucket” challenge, in which people pour a bucket of ice-cold water over their heads to encourage donations for research into Amyotrophic Lateral Sclerosis, a neurodegenerative disease. Celebrities such as software tycoon Bill Gates and tennis great Roger Federer have participated.

“I felt (the ice bucket challenge) was a little bizarre … hunger is a disease anybody would connect with,” Kalanidhi told Reuters.

Kalanidhi’s project has started to draw mass support. Students of the Indian Institute of Management in the southern state of Kerala posted a video after donating rice, while budget airline AirAsia India said its chief executive and senior management will participate on Monday.

Mass hunger, much of it poverty-induced, continues to haunt India. The country last year ranked 63rd on a list of 78 countries tracked by the International Food Policy Research Institute’s Global Hunger Index. China ranked sixth.

Tackling poverty is high on new Prime Minister Narendra Modi’s agenda. On Thursday, he launched a banking-for-all scheme that he said should end “financial untouchability” and help lift people out of poverty.

India is the world’s second-biggest rice consumer, with reserves of 21.2 million tonnes of the grain by July 1. It was the world’s biggest rice exporter last year.

(Editing by Douglas Busvine and Clarence Fernandez)

What's On 'KLH?

Milwaukee… Live It, Love It!

Milwaukee_LiveItLoveIt_int_wp

Milwaukee truly is a great place on a great lake – with great people living it, and loving it! Listen to a few reasons why…

Vote for BEER in ’16!

hometownbrew_int_wp2REV

Pick up a 6-pack of our limited edition WKLH / Sprecher Hometown Brew 30th Anniversary Lager at these fine locations…

Hire Me MKE

HireMeMKE_620x400

Looking for a job around the Milwaukee area? Check out some opening…

Wanna Play DJ?

HEYMOM

You can host your own show Sunday night at 6 on ‘KLH!

Recent Headlines

1 hour ago in Entertainment

Today in entertainment history: May 6

Fresh
georgeclooney535004513551

A look at some of the entertainment headlines that made history.

14 hours ago in Entertainment

‘Oregon Trail,’ ‘Sonic’ join World Video Game Hall of Fame

videogamehall2016AP

Last year, "Super Mario Bros." and "Pong" were among the first inductees to the World Video Game Hall of Fame. The class of 2016 is just as strong.

17 hours ago in National, World

Mayors from big cities around globe push climate initiatives

parisclimate276422967025

The mayors of major cities from around the world are banding together to fight global warming by investing in public transportation and electric cars, planting trees and switching to solar energy.