News

From Texas, where everything is bigger, the 99-pack of beer

From Texas, where everything is bigger, the 99-pack of beer

99 BOTTLES OF BEER ON THE WALL: A 99-pack of "Peacemaker" ale should keep your party going for a while. Photo: Reuters

By Jon Herskovitz

AUSTIN Texas (Reuters) – Beer packaging has just gotten a lot bigger in Texas, where a small brewery is launching a 99-pack of its “Peacemaker” ale.

The 7-foot-long pack consists of three rows of 33 cans that tip the scales at 82 pounds and will likely have a retail price of about $99. Austin Beerworks plans to put its first 99-pack on store shelves this week.

“We made it at first as a joke,” said Michael Graham, co-founder of the Austin-based craft brewery. But it seems a lot of people are taking it seriously.

Despite not being an easy fit for store shelves, interest has been high among retailers for the 99-packs, which are too big for home refrigerators but designed so that once a pack is opened, the beer can be covered in ice.

The company plans to ship about 20 of the massive packs a week.

“You might want to share this with about 33 of your friends,” Graham said.

(Editing by Eric Walsh)

What's On 'KLH?

Help the Kids!

MirMar2015_int_wp

Dave & Carole’s Miracle Marathon LIVE at Children’s Hospital! Donate now…

Hire Me MKE

HireMeMKE_620x400

Looking for a job around the Milwaukee area? Check out some openings>>

Wanna Play DJ?

HEYMOM

You can host your own show Sunday night at 6 on ‘KLH!

Recent Headlines

in Music

Jon Bon Jovi celebrates degree with new song

Fresh
bonjovi

The rocker was honored by Rutgers.

in Sports

Aaron Hernandez has a new, mystery tattoo

aaronhernandez

There were two "appearances" from former NFL player and convicted murderer Aaron Hernandez in court yesterday.

in Music

Roger Daltrey stops The Who to scold pot smoker

rogerdaltrey

The Who star Roger Daltrey lost his cool at a gig in Long Island, New York on Wednesday and halted…